Omnisend Pricing 2024:Overall Analysis of The Best Features and Plans
Overview
Omnisend pricing certainly considers the value of its platform it brings to its users and pricing is in line with that, especially for eCommerce businesses. With everything from email management and SMS marketing, pre-built automation workflows, and even advanced segmentation, businesses that would like to enhance their marketing strategies would not go wrong in investing in Omnisend.
As stated, the user interface is one of the biggest advantages of Omnisend. It’s even possible for companies with no marketing background to deploy automated workflows for their email campaigns, as well as monitor return. For eCommerce brands, the ability to integrate with popular platforms like Shopify or WooCommerce makes Omnisend even more powerful.
Lastly, the fact that Omnisend provides the option of sending both emails and SMS from a single dash board increases Omnisend as best all in one solution for increasing returns and fostering better client relations. The Free Plan can work best for a few small businesses, but once they upgrade to a free paid account, they’ve unlocked all of Omnisend’s marketing automation capabilities.
What does Omnisend do?
Omnisend is a multi-channel marketing automation tool with email, SMS, and push notification for marketing purposes. Connecting with platforms like Shopify, WooCommerce, and BigCommerce increasingly becoming easy, Omnisend gives businesses the right tools to enhance the chances of their clients’ making purchases and remaining loyal.
Whereas most marketing tools work allowing for targeted and customized marketing, Omnisend tries to work for eCommerce businesses. By putting the focus on online retailing requirements, brands will be able to execute complex marketing automation funnels, monitor purchases and interact with shoppers in one application.
Omnisend Pricing in 2024
Omnisend has four main pricing plans that businesses can choose depending on their needs the free plan, standard, pro and enterprise.
Every system has plans for various kinds of users, starting from the new emerging online stores to the big enterprises. Here’s a closer look at each of these plans:
1. Free Plan
Cost: $ 0.00 monthly
Essential Features:
- Up to 250 contacts.
- 500 emails in a month.
- Basic email templates provision.
- Lead generation sign up forms.
- Reporting and analytics.
Targeted audience:
The Free Plan is aimed at new businesses or small eCommerce stores. This plan is off great help to low startups as the users under this plan can combine core feature templates, and signup forms to send x number of emails a month without investing heavily, although there is a cap on emails sent.
However, if you need to send a lot of emails or need complex automation then this plan will not be suitable. This plan will help you lay the groundwork for your business so you can determine whether Omnisend’s tools are appropriate for your requirements.
2. Standard Plan
Cost: Starting at $ 16.00 monthly.
Essential Features:
- Up to 15,000 emails in a month.
- Email and SMS campaigns.
- Automation and pre-installed workflows.
- Reporting with advanced analysis.
- A/B testing.
- Additional Signup forms.
- Customer support available 24/7.
Targeted Audience:
Small or medium enterprises who have advanced features like marketing via an automated toll or SMS, can avail the Standard Plan.
This plan provides a mass email sending capacity and a streamlined access to the email and SMS campaign tools. It is ideal for brands that would like to automate their marketing’s workflows.
The pre-made automation by Omnisend that includes the automatically extorted cart recovery, sent product recommendations, and sending welcome mails makes this the most suitable plan for eCommerce brands as they can automate their marketing and concentrate on growth.
3. Pro Plan
Cost: Starting from $59/month
Key Features:
- Unlimited emails
- Advanced segmentation
- Priority supported
- Web push notifications
- SMS credits in plan
- Editable email formats
Suitable For:
Pro Plan is best suited for growing brands who require larger and more functional marketing plans. The provision of unlimited emails together with SMS credits and the ability to send push notifications allows businesses to engage their customers across several platforms with no concern for limits.
In this plan, the advanced segmentations are a formidable asset for the business interested in marketing to particular classes of customers defined by their behavior or demographic characteristic. If you are running a big e- commerce business or targeting to grow bigger, the Pro Plan is what you require for optimizing your outreach and increasing sales.
4. Enterprise Plan
Cost: Tiered pricing
Key Features:
- Assigned Account Manager
- Custom Reporting and Analytics
- Tailored solutions for large scale operations
- Priority customer support
- Advanced API capabilities
Who It’s For?
In simple words, the Enterprise Plan caters to the medium and large eCommerce companies who are able to send out large volumes of emails, preferably on sophisticated campaigns and strategies. With Omnisend marketing team is able to come up with a customized marketing campaign for all their enterprise customers.
Enterprise Plan can help all businesses who have a large customer base and have unique requirements, meet their target and goals by integrating AI solutions and tools alongside CRM and ERP systems. Coupled with assigned account manager and the custom reporting option, it makes a very nice fit for large businesses with broader marketing requirements.
How Does Omnisend Pricing Compete Against Competitors?
Compare Omnisend pricing against other email and SMS marketing pricing models and offers and it is easier and clear to identify that the competitive push across Omnisend with their pricing and features is strong. Other platforms like Mailchimp and Klaviyo come with a premium pricing model and offer one or similar features.
For instance, another platform that is a competitor is Klaviyo which has plans available for $20/month; while quite identical to Klaviyo, it does not provide SMS support on their lower plans.
On the other hand, the Standard and Pro plans from Omnisend allow the sending out of email broadcasts as well as SMS broadcasts in the same combination. This is great for businesses that want to market using both email and mobile marketing.
Another competitor is Mailchimp that also offers some free plan and paid plans starting from $13/month. A Mailchimp a little more features like A/B testing and advanced reporting comes with a higher plan at Omnisend which is comparable but, in this case, differs by being more expensive than Omnisend.
From the comparison, the following aspects should have been considered:
| Platform | Starting Price | Free Plan Available? | SMS Included? | Best Targeted Groups |
| Omnisend | $16/month | Yes | Yes | eCommerce brands |
| Klaviyo | $20/month | Limited availability | No | High detailed analytics |
| Mailchimp | $13/month | Yes | No | General purpose applications |
Is It Just Me Or Omnisend Costs Quite a Bit for The Features?
All in all, eCommerce businesses will to put away that little extra for Omnisend’s features even though they charge a bit more. Yes, omnichannel marketing with one platform makes it easy to pre-create complex multi-channel campaigns and deploy them automatically in the future across any device. In terms of marketing efforts Omnisend is quite an investment to make.
One of Omnisend’s greatest advantages is its relative ease of use. Sufficiently skilled companies can create automations, email campaigns, and measure their performance with little marketing knowledge.
The fact that Omnisend can be integrated with prominent platforms such as Shopify and WooCommerce is another benefit for eCommerce brands. Omnisend also functions as an aggregator since you are able to email and SMS campaign in a single platform hence boosting sales and customer engagement. The Free Plan is ideal for small businesses, but a paid plan is definitely worth the investment if you want to take advantage of everything Omnisend has to offer Workflows Omnichannel marketing automation work.
Given the statistics, SMS campaigns clearly have high effectiveness since high open rates are standard for them which in turn helps in enhancing the conversions.
Summary
Summarizing on pricing of Omnisend, in the year 2024, it encompasses all the stages for entity development. So, if you are a small business that is just starting with the Free Plan or a big business requiring advanced options such as SMS and automation available with the Pro Plan, then Omnisend will be useful.
What underpins that Why Omnisend trustworthy is the flexibility they provide which allows posing Email and SMS campaigns along with great automation features and easy to integrate which helps in improving unique selling points of a company and sales.
Start exploring Omnisend Free Plan today see the core features in work, or go for one of the paid options where you can explore out to more sophisticated advanced tools. Omnisend has everything you need, a simplistic interface coupled with a deep set of tools that are perfect for any business that wants to grow through eCommerce marketing.
